IoF2020 (Internet of Food and Farm 2020) brings together 70 partners from 16 European countries with the objectives to to accelerate adoption of IoT for securing sufficient, safe and healthy food and to strengthen competitiveness of farming and food chains in Europe. It will consolidate Europe’s leading position in the global IoT industry by fostering a symbiotic ecosystem of farmers, food industry, technology providers and research institutes. The heart of the project is formed by 19 use cases grouped in 5 trials with end users from the Arable, Dairy, Fruits, Vegetables and Meat verticals and IoT integrators that demonstrate the business case of innovative IoT solutions for a large number of application areas. A lean multi-actor approach focusing on user acceptability, stakeholder engagement and sustainable business models boost technology and market readiness levels and bring end user adoption to the next stage. This development is enhanced by an open IoT architecture and infrastructure of reusable components based on existing standards and a security and privacy framework.